The song was recorded in Johnny Marr’s Manchester home during that key year, 1990. Get The Message was Johnny Marr’s favourite Electronic song. No wonder Electronic’s first British gig was performing it in the Haçienda.
The track came from their first album; that album was named after the band itself, launching them, making you repeat their name. The cover was 50% computer writing just saying Electronic, and 50% a photo of Bernard and Johnny. No mess. That’s all it needs. Confident minimalism which saw the album reach #2 in UK, achieving Gold status. Paul Lester in Melody Maker said, “This is serious. Electronic is one of the greatest albums ever made.”
Form fits theme, and Bernard used a whole shedload of technology in making the album: synthesizers, samplers, drum machines, audio workstations, computers. It’s that continuity and eye for detail which distinguished Electronic from many of their peers. And the album continued after Factory went bankrupt in 1992, reissued on another label. Not everything was turned to ashes when the Factory burnt down.
Extract from page 242 of 2000 Tunes: A History of Manchester Music by M. H. Rees; used with permission. Read the whole series (25 extracts) here; or my summary post. Readers might be interested in my forthcoming novel about a man obsessed with Manchester music - confusingly, it is also called 2000 Tunes!