Saturday, 19 May 2018

Bad Language

My irregular series highlighting common mistakes that make me want to throw macaroni. Who has incurred my wrath this time?

Enthusiastic shop signs

I took this photo in Shrewsbury. Hopefully I don't have to point out the error (but just in case: you don't add apostrophes for plurals. Well, not unless you are a greengrocer.)


Until is a word. Till is a word. You can use them interchangeably. "I won't stop saying this till it sinks in; or at least until my fingers drop off." Technically you can drop letters and use an apostrophe, since it is one of the functions of an apostrophe (to show omission), so you could write 'til, but there's no point when the word till exists. However, there is definitely no apostrophe before 'till (as seen in the image above) because there is no omission - there's no such word as untill.

In this case there was a happy ending. I contacted GOG and they fixed it:


On to my last annoyance for today. It's not so much a mistake as an irritation. I hate patronising tiers which are all monikers for "best". Here's one from the defunct CoPromote:


They could just have used the traditional Bronze, Silver, Gold; or Basic, Normal, Pro; or Sugar, Cheese, Chocolate.

(I avoid any grading system that includes cats and dogs, it leads to too many arguments.)

Companies always try to make each option sound like it is as precious as their super-special-favourite-customer, but it is such a false bit of marketing bollocks that they just look needy and patronising.

That's me, how's your day been? :-)

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